Using Big Data to Enable the Omnichannel Retail Experience

This paper explores the challenges the retail industry is facing with the advent of new technologies such as smart phones and digital e-commerce with specialty retail digital stores and huge online marketplaces. The explosion of data results in the need to find solutions to better understand and support customers from all channels, spanning marketing, merchandising, supply chain, sales and store operations. The paper covers an overview and description of the benefits of a solution supported by SAS, Intel and Hortonworks to manage the massive amounts of information through modernizing analytics on Hadoop to make more informed decisions that increase sales.


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