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用大数据增强您的竞争优势

用互联数据实时获得业务洞察力

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大数据的用例

不可否认,数据是我们数字世界的货币,而公司正在竭力寻找方法来如何更好地利用数据来进行创新和竞争。关键的技术趋势以及客户希望使用信息的方式的变化正在推动数据范式中的彻底转变 - 所有这些都产生了大量的数据。公司必须重新考虑如何利用这些数据,否则就有落后的风险。

Big data creates new opportunities but increases challenges

Smart mobility, the internet of things, digital personalization and cloud computing are changing the way businesses operate, run and achieve objectives. Companies have invested in big data technologies with the vision of enhancing customer experiences, driving product innovation, and harnessing real-time insights for business decision-making and operations.

Data is created, utilized and managed at various locations and at varying speeds. Data can be structured or unstructured, generated by humans or by machines and sensors. Companies are realizing that current approaches to big data architecture fail to achieve a consistent and trusted view of information across their enterprise, let alone reach their vision.

Is your organization experiencing any of these issues?


  • Inability to capture unstructured data hindering the capability to gauge customer sentiment

  • Lack of ability to capture and leverage edge data impeding nimble decision making

  • Incapability to use sensor edge data to create predictive insights to avoid asset downtime and failure

  • Lost operational efficiencies resulting in excess inventory and increased cost of goods sold

  • Lack of resources to leverage data for predictive automated use cases throttling fraud detection

  • Inability to prioritize and keep all your valuable data resulting in lost historical insight, impeding product innovation

  • 妨碍了营销和销售工作,进而影响收入和留客率

Growing business needs a modern big data architecture

进入互连数据架构,这是一种支持日益增长的企业需求的现代大数据架构。通过互连数据架构,组织可以利用大量大数据类型、来源和位置所产生的洞察力。公司通过先进自动化和情报来加速交付新的、可操作的洞察力,以支持新兴用例,如物联网分析、客户智能分析、前瞻性诈骗预测、风险分析、实时分析以及客户的多维视图,从而获得竞争优势。

优势包括:


  • 由人工智能、机器学习和分布式深入学习所提供的新洞察力系统。

  • Personalized experiences for 1:1 relationships with billions of customers.

  • Balanced supply chains and the elimination of slack and stock-outs.

  • Data defined new products and services. Many of the products of the future will be data driven or data enhanced

  • 在各种行业、各种规模的组织中的运营效率。

Connected Data Drives Competitive Edge

洞察力
系统

Personalized
Experiences

Balanced
Supply Chains

新产品
和服务

运营
效率

开始您的大数据之旅

Ready to get started? Begin your Big Data Journey today with these helpful resources:

2016 大数据成熟度调查信息图

See where your peers and competitors are in their journey
Learn More

Forrester 大数据技术采用情况研究

针对大数据技术和架构决策者的采用率调查
了解更多

大数据记分卡

获得您的分数,并了解您在大数据成熟度方面的处境
了解更多

在您的大数据之旅中需要避免的五个错误步骤

Avoid pitfalls as you embark on your big data journey with these best practices
Learn More

大数据实战:Centrica 案例研究

Learn how Centrica Uses Big Data & Transforms Service For Utility Customers to Reshape the Customer Experience
Learn More

Big Data in Action: Prescient Case Study

Read how Prescient Harnesses Modern Applications to Protect the Safety of Global Travelers
Learn More

教育/培训

Get prepared for your big data journey
Learn More